VP Emphasizes Innovation in Public Broadcasting

Vice President Ram Sahay Prasad Yadav has said that Public Service Broadcasting (PSB) Nepal must improve the quality and impact of its programmes by using new technology and meeting the changing expectations of the public.

Speaking at a special programme organized in Kathmandu on the 41st anniversary of Nepal Television (NTV), the Vice President said that in today’s digital age, it is essential to expand content, reach, presentation, and technology continuously.

He said that reaching people through digital platforms, not just radio and television, is both a challenge and an opportunity to connect with the younger generation. He added that government-run media should strengthen the national voice, provide informative, educational, and inspiring content, and protect democratic values.

Vice President Yadav also said that Nepal Television and Radio Nepal have played an important role in promoting national unity, social harmony, cultural diversity, and democracy. He stressed that everyone should work together to make public service broadcasting stronger and more people-focused.

He further said that the media has a key role in providing accurate information during elections, raising voter awareness, and helping create a peaceful election environment.

Secretary at the Ministry of Communications and Information Technology, Laxmi Kumari Basnet, said that Nepal Television has helped promote civil rights, freedom of expression, public awareness, cultural preservation, and social change by delivering truthful information.

Executive Director of PSB Nepal, Dr Mahendra Bista, said that public broadcasting institutions are being run according to international standards and national needs.

Meanwhile, trade union leaders at NTV asked the management to focus on institutional strengthening and ensure better career growth opportunities for employees.

On the occasion, the Vice President awarded Lifetime Service Awards to employees who completed 40, 30, and 20 years of service at NTV. Other employees, journalists, advertising agencies, and programme producers were also honoured for their outstanding work.

Nepal Television was established on Magh 17, 2041 BS (January 30, 1985).

As the national broadcaster, NTV now reaches audiences worldwide through five channels, including an English-language channel, NTV World, launched this year. Its terrestrial broadcast covers 52 percent of Nepal’s land area and reaches 72 percent of the population.

According to PSB Acting Chief Administrative Officer Bishnu Ram Neupane, NTV’s news and programmes are inclusive. Daily news is broadcast in seven languages, weekly programmes in 25 languages, and weekly news in two additional languages.