Nepal's Touristic Attractions Showcased in Guangzhou

Nepal Tourism Board (NTB) represented Nepal in the Guangzhou International Travel Fair (GITF) 2025 held from May 15 to 17 at the Canton Fair Complex in Guangzhou, China.

One of Asia’s premier travel exhibitions, GITF attracts thousands of industry stakeholders annually and Nepal’s presence at the fair aligns with NTB’s strategy to position the country as a must-visit destination in post-pandemic recovery efforts.

The delegation under NTB’s Senior Director Santosh Panta and Robin Regmi along with 10 private sector companies represented Nepal’s vibrant tourism sector, highlighting the country’s diverse travel offerings to the international visitors and trade partners. Bharat Khanal, Consular general of Nepal in Guangzhou, attended the opening ceromany and visited the Nepal Pavilion to encourage the participating companies and NTB officials.

The Nepali delegation engaged with global travel professionals, tour operators and media to promote Nepal’s unique attractions, including its world-renowned trekking routes, UNESCO heritage sites, wildlife adventures and rich cultural experiences. The pavilion featured interactive sessions and B2B meetings to strengthen tourism ties between Nepal and China, one of the fastest-growing and key source markets.

“Our participation in GITF 2025 underscores Nepal’s commitment to expanding its global tourism footprint. With China being a vital market, this fair provided an excellent platform to showcase Nepal’s unparalleled natural beauty and hospitality,”Regmi stated.
Director Panta shared a destination presentation “Nepal Destination Seminar” fielding questions on topics like culture and adventure tourism from enthusiastic Chinese operators and other participants from various Asian countries.

Nepal also participated in a panel discussion on “Pathways to Sustainable Outbound Tourism” with panelists Peter Jeng, deputy secretary general, EU-China Commission, Senior Director Panta and Chinthaka Liyanaarachi, deputy director, Sri Lanka Tourism Promotion Bureau. The panel discussion emphasized the importance of growing global interests in sustainable tourism, mass tourism and promotional programs specific to Chinese outbound market and strategy.
The engagement is expected to lead to increased visitor numbers and stronger partnerships with the Chinese travel fraternity. Private sector participants included Nepal Social Treks, Mountain Tiger Nepal, Shuang Qi Tours, Nepal Big Mountain Travel Company, Asian Adventure, Jugal Holidays, Pearl Holidays, Dragon Holidays, Nasyana Tours Service and Canton International Travel, who presented tailored travel packages catering to luxury, adventure, and cultural tourism. The delegation also stressed on Nepal’s improved infrastructure, new travel routes and sustainable tourism initiatives.

GITF 2025 awarded various destinations and Nepal was acknowledged with “Most Popular Cultural Tourism Destination” of the Year 2025.